Journal
Destinations
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It's gOOOd to give
The act of giving is so powerful: discover our 2022 Christmas gOOOd shopping collection to make your loved ones feel appreciated while supporting the people that created that gift.Read more -
Christmas is goood at Casa degli Artisti
Christmas came gOOOd this year: you're officially invited to Christmas is goood at Casa degli Artisti, Milan's first sustainable Christmas week!Read more -
- Cat:
- gOOOd girls club
Meet Silvia: our gOOOd girl of the month
gOOOd girls have a strong voice. They act gOOOd, following their dreams and they never forget about all that are walking with them.Read more
Each and everyone of our gOOOd girls got a story to tell: today we'll meet Silvia Stella Osella, our gOOOd girl of the month! (a few extra gOOOd tips for the Christmas time included!) -
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- Goooders Items
gOOOders and Levi’s® gOOOd tips
We're waiting for you at the Levi’s® pop-up of via Capelli, 1 in Milan to discover live all the unique upcycled collections.Read more
Long life to the gOOOd jeans! -
- Cat:
- gOOOd girls club
A gOOOd girls dinner
The gOOOd girls club reunited at Bitossi Home to support File (the Italian Foundation of Leniterapia) - if you do gOOOd, gOOOd things will happen around you.Read more -
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- Goooders Items
Tarot Card 19, Le Soleil
We wanted our dear gOOOders to have a moment of self-love creation, so last Friday we had a night party at Combo Torino during the Artissima Fair.Read more
On this special occasion, we presented our brand new arrivals: VGO x gOOOders Le Soleil sweatshirt, -
- Cat:
- Goooders Items
A basket full of gOOOd things
This week we travelled all the way to Ghana to do that one thing that make us so happy: carefully collecting gOOOd and precious items and bring them back to you all, dear gOOOders. Discover our brand new bike baskets!Read more -
gOOOd girl of the month 🥇
Always open-minded & open-hearted, gOOOd girls are all different and unique.Read more
We'd like you to meet our gOOOd Girls Club members, 'cause we believe that we all have something important and beautiful to say: we can learn so much from each other!
Let's meet Carolina, a member of the gOOOd Girls Club since its foundation, our first gOOOd girl of the month! -
- Cat:
- Goooders Items
Packing gOOOd vibes - A gOOOd traveller's bag
Serene, cozy and relaxing times ahead.Read more
Whether you go to the sea, the mountains, or a beautiful city, one thing will always be true: you'll need to bring your gOOOd stuff with you.
A gOOOd traveller's bag is full of gOOOdies, obviously, but also of gOOOd thoughts and intentions. -
Baci from Puglia
Our new sea view pop-up just opened!Read more
We're in Savelletri di Fasano (Puglia),
one of our gOOOd destinations for Summer 2022.
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- Cat:
- Goooders Items
The gOOOd girls are back!
The gOOOd girls club is back, and we've never been so strong!
Why?
'Cause we're together, helping each other.Discover our new capsule collection, you'll support WASI, a ASCS project that provides psychological support to migrant women.
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- Cat:
- Goooders Items
gOOOd steps
Every step you take is a step towards the future you want to live in!
This week, we're meeting Womsh, a 100% made in Italy brand with a special focus for environmental and human sustainability. -
- Cat:
- Goooders Items
Expanding your Consciousness
A special event withStella McCartney created by our communication agency, Make it gOOOd.Read more
Our theme? The power of fungi -
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- Goooders Items
Down to Earth
It's Earth Day, so here are some ideas to celebrate our Planet, with a sneak peek of your Summer collection!Read more -
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- Goooders Items
Our gOOOd hunt!
What does our gOOOd Easter look like?It's a gOOOd hunt, always looking forthe bright side. -
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- Organic
Less bitter, more bioglitter!
Shine bright like a gOOOder with The Sparkle Effect: bioglitter is the future!Read more -
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- Beauty
A gOOOd blossoming
Spring is here: be gOOOd and flowery while preserving our dear planet!Read more -
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- Goooders Items
Our gOOOd meaning
Sometimes, when life gets all tangled up, the best thing to doRead more
is to re-root ourselves in our true meaning: discover the meaning of our beautiful logo. -
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- Goooders Items
Say it: fashion support!
A gOOOd way to live the FW at its best!Read more -
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- Goooders Items
A love letter to y'all
This is a love letter to all our dear gOOOders (and there's a little gift, too)Read more
Remember to love like a gOOOder! -
- Cat:
- Goooders Items
Love like a gOOOder
A sweet lOOOve letter for you, dear gOOOders!Read more
(And a special Valentine's surprise) -
- Cat:
- Goooders Items
- Organic
17 gOOOd goals
Have you ever heard of the SDGs? They are the Sustainable Development Goals part of the 2030 Agenda for Sustainable Development and adopted by all United Nations Member States. We, as gOOOders, chose our goals: which are yours?Read more -
- Cat:
- Beauty
- Goooders Items
- Organic
Being gOOOd on a daily basis - Veganuary!
Being a gOOOder means trying our best to do gOOOd: this January, try vegan!Read more
Here, we give you at least three gOOOd reason to do it (spoiler: sweet pulls, nice hoodies and French cosmetics are involved) -
- Cat:
- Goooders Items
Recharge your gOOOd vibes
A shiny guide to self-care: recharge your vibes and your crystals!Read more -
Recharge your vibes
Life's better when you feel supported, isn't it? Our loved ones do a wonderful job, but we believe that self support is even better, because it ...Read more -
Happy holidays gOOOders - see you in 2022!
This is a special time of the year, a moment to take some time for yourself, breathing calmly. Or maybe a moment to run to the nearest airport ...Read more -
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- Goooders Items
gOOOd Christmas
Our 2021 gift guide... and a special invitation for YOU!Read more -
Christmas is Goood at Kenta
Christmas is goood - a whole week dedicated to a sustainable Christmas - will take place from December 15th to December 19th, at Fabbrica Sassetti, headquarters of Fondazione Kenta.Christmas is goood at Kenta aims to be an occasion to shop beautifully and consciously, one that creates value in our community and does not weigh on the environment, where brands are selected according to ethical and aesthetic criteria. The main event held will be the Christmas Market where handcrafted, refined, ethical and sustainable products will be sold. Alongside, daily events will be organised, some of which open to the public (the Christmas Market) and others only accessible upon registration. Different themes ranging from sustainability to active citizenship will be covered: the goal is not only to create virtuous connections, critical thinking and have fun, but also promote a beautiful and fun Christmas that can be good and sustainable for the entire community.The goal is to “make” the Christmas we would like: without plastic, caring for the environment, supporting local communities, but in style. -
- Cat:
- Goooders Items
- Organic
gOOOd Girls United!
This week, we're discovering the gOOOd Girls Club uniform!Read more -
- Cat:
- Goooders Items
- Organic
The gOOOd Girls Club is here
We gathered our gOOOd girls together for the first gOOOd Girls Club meetup: do you want to join us?Read more -
The Goood Girls Club Manifesto
When gOOOd Girls come together the magic of gOOOdness happens. ✨That’s why we created this club, inclusive and diverse, for every human being ...Read more -
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- Goooders Items
Find your Balenceyoga
Howdy, dear gOOOders? It has been a lOOOng week, we know that. Let's guess... First thing first, you put on your favourite t-shirt. You do...Read more -
Make someone do a Happy Dance!
Here, we're taking you behind the gOOOd scenes discovering our values.Read more -
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- Goooders Items
gOOOd boys club
A cute post about the cutest of them all: gOOOd pets accessories to spoil your dog.Read more -
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- Goooders Items
A Pink Post – Breast Cancer Awareness Month
A pink post to talk about breast cancer, and a collection of pink items to honor Breast Cancer Awareness Month.Read more -
- Cat:
- Goooders Items
Fill your space with gOOOdness
A dive into FLOC, a social business from Kenya that unites traditional craftsmanship, design, respect for human dignity and for the Earth.Read more -
One solution, a gOOOd revolution!
We believe that we can change the world, together. This week has been a very special one, here in Milan. More than 400 young girls and boys fr...Read more
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We are your tribe of conscious travellers who believe that every choice made is a votefor the future we want to live in.
That’s why we’re here to help. We’re goooders - your de facto destination for ethicalproducts - and we’re not compromising on style.