About us

We are gOOOders—your de facto destination for ethical goods - and we’re not compromising on style.

A tribe of conscious travellers, we believe that every choice we make is a vote for the future we want to live in and that we can all make a difference and to do so, we need to start somewhere: be it via the products that we use in our homes, the clothes we wear, or change the way we travel. It’s about making small changes, which when all added up, create the big change we want to see in the world.That’s why we’re here to help.

It’s time for you modern do-goooders to rise.


Our Mission

Beautiful Meaningful Sustainable

gOOOders stands for the beautiful and the meaningful, offering a selection of sustainable brands blending ethics and aesthetics. gOOOders comes to you as of pop-up stores in conscious-oriented hotel around the globe. We chose hotel partners that bring together luxury and sophisticated living combined with a deep connection and respect for the natural world as well as human beings.

Our mission is to redefine what it means to wear our values, look fantastic, help ethical brands thrive and save the planet at the same time.

our story

About the Company

GOOOders is a multibrand lifestyle concept experience for the conscious traveler. Launched in April 2019, brainchild of Eva Geraldine Fontanelli, the unique combination of pop up boutiques and online platform offers a multitude of beautifully designed products, from water bottles and eye masks to swimwear, hats and slippers, all ethically and sustainably sourced across the world by Goooders. You can find gOOOders in select luxury hotels, partners in sustainable aspirations, as well as online, and of course on social media. Originally launched at LE BRISTOL HOTEL in Paris and PALAZZO AVINO in the South of Italy, gOOOders plans to open soon more location , check destinations for dates .

the founder

Eva Geraldine

GOOOders Founder Eva Geraldine is a former fashion editor. She started her career in New York working for ELLE Magazine and Glamour USA. In 2009 she moved back to Europe and styled for Elle Italia and Elle International. Her features were imbued with a reportage feel, and an ethical and sustainable edge. With close to 50K followers on Instagram, Eva is an influencer renowned for her engagement with sustainable and ethical fashion.

Eva speaks four languages, lives between London and Milan and has a golden retriever called George. Face of the H&M Conscious global campaign, 2017, Ambassador for Nike Women for which she created a capsule of recycled sequinned dresses called “Less plastic is fantastic”. 2017, Appointed as a mentor for the United Nations program for Social Entrepreneurship (2018), advisor for Ethical Fashion Initiative (2019).

the agency

Make it Goood

Brands want to lower their impact on people and planet, not compromising on style, and to communicate their journey in an authentic and entertaining way.
We are here to help.

More information