Christmas is goood - a whole week dedicated to a sustainable Christmas - will take place from December 15th to December 19th, at Fabbrica Sassetti, headquarters of Fondazione Kenta. Christmas is goood at Kenta aims to be an occasion to shop beautifully and consciously, one that creates value in our community and does not weigh on the environment, where brands are selected according to ethical and aesthetic criteria. The main event held will be the Christmas Market where handcrafted, refined, ethical and sustainable products will be sold. Alongside, daily events will be organised, some of which open to the public (the Christmas Market) and others only accessible upon registration. Different themes ranging from sustainability to active citizenship will be covered: the goal is not only to create virtuous connections, critical thinking and have fun, but also promote a beautiful and fun Christmas that can be good and sustainable for the entire community.
The goal is to “make” the Christmas we would like: without plastic, caring for the environment, supporting local communities, but in style.
The events held during the week all share the same purpose: to build a cool and sustainable Christmas. We will begin with an opening night, with a special focus on the charity lottery hosted by Guido Taroni. The proceeds will be donated to City Angels, an association that helps homeless people providing meals and shelter, especially in the cold of winter. Therefore, the idea is to give the possibility to create a Christmas that is more "goood" for everyone, giving back a little of what we have.
Then, there will be a yoga class by Selvaggia Alazraki, designed for those who love physical and spiritual well-being. During the lesson we will use accessories that combine functionality and aesthetics for a truly immersive experience.
It will be possible to participate in Trick or Trap: Green Taboo a sustainable taboo game organised by AWorld, the only UN endorsed app that promotes a sustainable lifestyle. AWorld will measure the environmental impact of the events, in line with the One Million Actions project launched by AWorld with the support of the UN.
Finally, the Swapush Swap Party will give the opportunity to recycle gifts from past Christmases in a fun and sustainable way.
For more information on the events, see the full calendar below.
Christmas is goood at Kenta will take place from Wednesday 15th to Sunday 19th at the following times:
15-16-17 December: from 3pm to 8pm
18-19 December: from 10am to 20pm
In the headquarters of Fondazione Kenta - Fabbrica Sassetti - in via Filippo Sassetti, 31, Milan
Registration: Visit Milano is Goood AWorld page or write an email with first name, last name, event and hour to fabbricasassetti@gmail.com. Green Pass is mandatory.
Events program – registration required:
THURSDAY December 16th
Well-being Day
From 15:30 to 17:00 – Yoga Class with Selvaggia Alazraki
From 15:00 to 18:00 – GratitOOOde Game with Federica Avanzi, author of the book 7 daily rituals of Gratitude (White Star, 2021)
Registration: Visit Milano is Goood AWorld page or write an email with first name, last name, event and hour to fabbricasassetti@gmail.com. Green Pass is mandatory.
FRIDAY December 17th
Green Gaming Day
From 16:00 to 18:00 – Sustainability Talks & Workshops with Eva Fontanelli, Planit, Andrea Grieco, Head of Impact di AWorld e Sustainable Communicator
16:00 – Speech
16:30 – Trick or Trap: Green Taboo with AWorld
17:30 – Christmas is goood at Kenta Manifesto for the active citizen, with the contribution of all participants.
Registration: Visit Milano is Goood AWorld page or write an email with first name, last name, event and hour to fabbricasassetti@gmail.com. Green Pass is mandatory.
SATURDAY December 18th
Goood Swap Day
From 15:00 to 18:00 – Swap Party by Swapush.
From 15 to 17:00 – Evaluation of objects to be swapped and live performance of Checcoro, LGBTQ+ choir
15:30 – Performance live Checcoro, LGBTQ+ choir
17:00 – Start Swap Party
18:00 – Donation of surplus clothes to Humana.
Registration: Visit Milano is Goood AWorld page or write an email with first name, last name, event and hour to fabbricasassetti@gmail.com. Green Pass is mandatory.
SUNDAY December 19th
Sisterhood Day
From 10:00 to 11:00 – Isola Cleanup with WAU
Registration: Visit Milano is Goood AWorld page or write an email with first name, last name, event and hour to fabbricasassetti@gmail.com.
Green Pass is mandatory.
From 16:00 – "YOU NEVER WALK ALONE" - Experiential Lab DonnexStrada
Registration: Visit Milano is Goood AWorld page or write an email with first name, last name, event and hour to fabbricasassetti@gmail.com. Green Pass is mandatory.
Extract from Press Release written by Marta Cappelletto for AGPR Communication.
