Natural Rough is based around empowering the artisan and building a connection between the ancestral handcrafted products and modern society.
The feel, texture, and aesthetics of their lines are rough, because Natural Rough loves to keep the natural and original feel of their materials.
The project focuses on supporting and discovering indigenous techniques from the Venezuelan deserts through the Colombian mountains of the Sierra Nevadas de Santa Marta. They provide an opportunity to artisans who want to increase their quality of life, and rediscover their forgotten trades.
Their customers join the Natural Rough movement with every unique item being one-of-a-kind and each piece having its own individual style.