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Be a Goooders

Conscious
lifestyle
brand

We are your tribe of conscious travellers who believe that every choice made is a vote for the future we want to live in.
That’s why we’re here to help. We’re goooders—your de facto destination for ethical products - and we’re not compromising on style. We’ve handpicked for you the best of all the sustainable brands out there to adorn every stylish need in your life - from well-made clothing and handcrafted accessories to smart travelling gear and luscious bedlinens. We’re a curation of beautiful things, but with purpose. The criteria to making our cut? Kind. Low in carbon emissions. Inspiring. Eclectic. Understated, undisputed style. Our mission is to redefine what it means to wear our values, look fantastic, help ethical brands thrive and save the planet at the same time. Why? because its time for you modern do-goooders to rise.

OUR ETHICAL APPROACH

Travel as a catalyst for ethical resolutions
We are goooders. We seek meaning and purpose from our experiences and we expect hotels and brands to act responsibly.

All our products are eco and human friendly
We put sustainability at the center of everything we do. And in our view sustainability in not only about the environment, but also the human beings. Let’s make sure that the products we chose to have in our life impact more positively the environment as well as the people who made them.

As Sustainable As Possible, As Soon As Possible
The idea is that we can’t get to 100 percent sustainability instantly. It’s not yet possible to tickle all the sustainability boxes and to decide never to use any piece of plastic ever again (even if that would be great!)

We believe we can all make a difference.
So instead of becoming discouraged, we need to start somewhere: be in the product we use in our home, the clothes we wear or the way we travel.
It’s about the small changes, they all add up to the big change we need to have.


GOOOD BRANDS
Conscious and luxurious hotel shopping experience for aware travellers
Shopping is an essential part of the travelling experience. It is an opportunity to bring one’s adventures back home in the form of a physical memento, alongside the photographs for now safely archived in the phone, but not yet displayed on the mantelpiece.

Goooders brands are carefully selected to represent local and international craftsmanship with positive social and environmental impact. They:

USE ORGANIC MATERIALS
Organic and natural materials are key to all of goooders products, be it a garment or a beauty item. Our designers are committed to sourcing the most ethical materials possible, with an emphasis on low-environmental impact and longevity.

REUSE/REMAKE/RECYCLE
None of our brands reads as ‘your grannies' craft project. They elevate the up cycle game, reduce waste and reuse old garments, giving them a new purpose. Through up-cycling scrap textiles and/or re-designing already used garments into something different and new, we pledge to impact and save the world, in style.

SOURCE LOCALLY
Our designers support and provide economical empowerment to their reference communities. Their production is often handcrafted by small artisans in their vicinity, contributing also to revitalizing ancient craftsmanship far too often on the edge of disappearing.

ACT FAIR
Behind every product we have in our life, there are human hands. And each and every one of them deserves our outmost respect. We check that our brands provide safe and healthy working environment as well as pay living wage for all employees in line with ILO conventions.
Ethical standards
Goooders
Goooders

Eva Geraldine

Founder and CEO / eva@goooders.com

Caterina Occhio

Founder and CEO / info@goooders.com

Be a Goooders

Conscious
lifestyle
brand

Goooders
We are your tribe of conscious travellers who believe that every choice made is a vote for the future we want to live in.
That’s why we’re here to help. We’re goooders—your de facto destination for ethical products - and we’re not compromising on style. We’ve handpicked for you the best of all the sustainable brands out there to adorn every stylish need in your life - from well-made clothing and handcrafted accessories to smart travelling gear and luscious bedlinens. We’re a curation of beautiful things, but with purpose. The criteria to making our cut? Kind. Low in carbon emissions. Inspiring. Eclectic. Understated, undisputed style. Our mission is to redefine what it means to wear our values, look fantastic, help ethical brands thrive and save the planet at the same time. Why? because its time for you modern do-goooders to rise.

OUR ETHICAL APPROACH

Travel as a catalyst for ethical resolutions
We are goooders. We seek meaning and purpose from our experiences and we expect hotels and brands to act responsibly.

All our products are eco and human friendly
We put sustainability at the center of everything we do. And in our view sustainability in not only about the environment, but also the human beings. Let’s make sure that the products we chose to have in our life impact more positively the environment as well as the people who made them.

As Sustainable As Possible, As Soon As Possible
The idea is that we can’t get to 100 percent sustainability instantly. It’s not yet possible to tickle all the sustainability boxes and to decide never to use any piece of plastic ever again (even if that would be great!)

We believe we can all make a difference.
So instead of becoming discouraged, we need to start somewhere: be in the product we use in our home, the clothes we wear or the way we travel.
It’s about the small changes, they all add up to the big change we need to have.


GOOOD BRANDS
Conscious and luxurious hotel shopping experience for aware travellers
Shopping is an essential part of the travelling experience. It is an opportunity to bring one’s adventures back home in the form of a physical memento, alongside the photographs for now safely archived in the phone, but not yet displayed on the mantelpiece.

Goooders brands are carefully selected to represent local and international craftsmanship with positive social and environmental impact. They:

USE ORGANIC MATERIALS
Organic and natural materials are key to all of goooders products, be it a garment or a beauty item. Our designers are committed to sourcing the most ethical materials possible, with an emphasis on low-environmental impact and longevity.

REUSE/REMAKE/RECYCLE
None of our brands reads as ‘your grannies' craft project. They elevate the up cycle game, reduce waste and reuse old garments, giving them a new purpose. Through up-cycling scrap textiles and/or re-designing already used garments into something different and new, we pledge to impact and save the world, in style.

SOURCE LOCALLY
Our designers support and provide economical empowerment to their reference communities. Their production is often handcrafted by small artisans in their vicinity, contributing also to revitalizing ancient craftsmanship far too often on the edge of disappearing.

ACT FAIR
Behind every product we have in our life, there are human hands. And each and every one of them deserves our outmost respect. We check that our brands provide safe and healthy working environment as well as pay living wage for all employees in line with ILO conventions.
Ethical standards
Goooders
Goooders

Eva Geraldine

Founder and CEO / eva@goooders.com

Caterina Occhio

Founder and CEO / info@goooders.com

Goooders

Goooders

Noordermarkt 5
1015MV - Amsterdam
NLD
+31654386816 hello@goooders.com